News|ALL|27 July 2023

Street Child and Plume Join Forces for the #PlumeStrong Cycling Challenge 2023

Street Child

—The initiative aims to raise €500,000+ to provide a large-scale response to the devastating earthquake that struck Turkey and Syria on February 6th, 2023: Two-time Tour de France winner and #PlumeStrong ambassador, Tadej Pogačar, will join the ride—


Street Child is delighted to announce its second-year partnership with Plume® for the highly anticipated #PlumeStrong Cycling Challenge 2023 (‘#PSCC23’). What began as a friendly competition and camaraderie-building initiative among Plume's employees (affectionately known as 'Plumians') has evolved into a powerful corporate social responsibility program aimed at fostering equitable opportunities for marginalised and vulnerable communities.


Last year's #PSCC22, held in Switzerland, witnessed over 50 participants cycling an impressive 675 km route with nearly 11,000 m of elevation, raising €250,000. All of the funds raised were used by Street Child and Plume to establish eight inclusive Learning Hubs, providing safe access to education programs for refugee children in Ukraine and Moldova.


This year, Street Child and Plume are raising the target even higher to exceed last year's fundraising total. The funds generated from this event will allow Plume to play a pivotal role in Street Child's ongoing response to the Turkey-Syria earthquake, supporting thousands of children deeply affected by this devastating event. Our primary focus is on reconstructing schools within the education sector, which suffered severe damage. By doing so, we aim to restore access to education, creating a safe space for children to heal from trauma and rebuild their lives.


“Following the success of last year’s event and charitable initiative we set ourselves a new mission, to come back stronger with a tougher cycling challenge with the aim of doubling last year’s fundraising achievement,” said Fahri Diner, Founder and CEO of Plume. “We’re honoured to partner with Street Child with every Euro raised providing educational support for children who are rebuilding their lives in extremely difficult circumstances.”


The #PlumeStrong Cycling Challenge 2023 will be held from the 4th through the 8th of September, starting in Zurich, Switzerland, and ending in Nice, France. Covering a distance of 774.4 km, this year's event expects the participation of over 50 dedicated riders. We are excited that two-time Tour de France winner and #PlumeStrong ambassador, Tadej Pogačar, will lead the riders and take part in stage 5 of the event. Additionally, Tadej will engage in an enlightening "Ask Me Anything/AMA" session, providing a unique opportunity for interaction with participants.


Through our collaboration with Plume, we continue to facilitate impactful initiatives for positive change, ensuring the most vulnerable children are safe, in school and learning.


“We are delighted to be partnering with Plume for a second year, building on the success of our impact in Ukraine and Moldova which established access to safe learning spaces. In the aftermath of the devastating Turkey-Syria Earthquake, the generous support of Plume led to the construction of five prefabricated spaces. #PSCC23 will expand this response, rebuilding the lives of children through education, which was so severely disrupted.” said Lucinda Dannatt, Director- Development & Policy; Co-founder, Street Child.


For more information about Street Child’s partnership with Plume and to donate to #PSCC23 please visit:


For details on how to partner with or take part in #PSCC23 please visit the #PlumeStrong website.


About Street Child

Street Child is one of the world’s fastest-growing international children’s charities, established in 2008. Street Child works to ensure children are safe, in school and learning even, and especially, in low resource environments and emergencies. The charity works with an expanding network of local organisations and a focus on the power and purpose of inspirational local level organisations sits at the heart of all they do – and has done so since the first partnership in Sierra Leone in 2008.


Today Street Child works in over 20 countries across sub-Saharan Africa, Asia, Europe and the Middle East.  


Learn more.


Follow Street Child on LinkedIn and Twitter.


About Plume & #PlumeStrong

Based out of Silicon Valley with offices worldwide, Plume creates connectivity experiences that help consumers thrive in their ever-changing digital lifestyles.


#PlumeStrong began during the early days of the Covid pandemic as a fun, action-oriented initiative to help the company’s employees stay physically and mentally well through exercise. Over the last three years, it has gone from strength to strength bringing people together to raise funds and help communities flourish in challenging circumstances.


#PlumeStrong is committed to making a material global impact across five pillars: Health & Wellness, Education & Equality, Planet & Climate, Science & Technology, and Security & Privacy.


Learn more


Follow Plume on LinkedIn and Twitter.